Monday, November 24, 2008

Do’s and Don’ts for American Businesswomen in India

We get used to the culture of the country that we are brought up in. So long as we don’t have to deal with people from different countries we never give a thought to the concept ‘Cultural Differences’. It is always beneficial to understand the culture of the country where you intend to do business.

‘Indian culture’ can take an American by surprise at all stands. For instance, the perception of ‘Time’ to an Indian differs considerably from what it means to a westerner. India is a vast country and hence one should not be surprised to note that cultural differences vary from region to region, state to state, and Men to Women. Hence a smart American Business woman will research about Indian culture before arriving at this Land of Cultural Diversity.

There is no denying the fact that women in India have made a considerable progress in the last fifty years and treated with a high degree of respect. A business woman greets an associate in India with folded hands – a gesture popular as Namaste. Women are expected to dress conservatively- usually in saree, Formal Pants and Suits, Salwar-Kameez. Such a dress code will get you an instant acceptance and help to avoid upsetting experiences.

While using the first name is not common in business circle, seniors and superiors are addressed formally and with respect. Although Indians are known for hospitality; one should not expect to be entertained at home at the very first instance. Among the other significant business etiquette, giving or receiving using the ‘Left-hand’ will be considered offensive by an Indian.

I am sure that reading this small article would have taken you by surprise. You will certainly agree with me that a little preparation before your Indian business trip, or for that matter, to any foreign country, will save you the expected ‘Culture Shock’!

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