Thursday, May 29, 2008

Why taking time to celebrate is worth the time and money


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Originally uploaded by paula.williams
My son graduated last night. Some of his contemporaries (and these are high school kids I'm talking about) felt that "walking down the aisle" was an unnecessary formality - they just wanted the diploma.

Of course, I'm a bit biased because it's my kid, but I am SO GLAD we had the opportunity to show up, yell really loud when his name was called, and show support for the achievements these kids have made.

We have little victories every day, as do our families and our co-workers. Taking time to celebrate is not a luxury, it's a necessity. Celebrations mark occasions, show appreciation, draw attention to our achievements, and encourage others to achieve.

Celebrations give us something to shoot for, and give us a memory (including sights, sounds, tastes, smells and everything) that keep us going through the tough times.

Thursday, May 22, 2008

Ask Neil Diamond and Tiger Woods why Practice and Persistence Is Worth More than Talent

I was having quite a day yesterday. Things had been coming easily to me lately and I was feeling sorry for myself when a couple of planned events fell through and I found myself having to work harder than I liked to get things to work.

We all admire celebrities - people for whom things seem easy. The ZZ Top hit about two laborers who catch a glimpse of a musician on MTV would have us believing these people get their "money for nothing and their chicks (or whatever) for free."

The real story is not so easy. There is not much evidence to substantiate that long-term success is easy for anyone. Those truly great musicians and athletes, truth be told, work pretty dang hard.

After the ZZ Top song, the radio I was listening to on the way to work this morning played a Neil Diamond song from his new album. The DJ mentioned something I didn't know - at the age of 67, after more the 47 years in the music business and producing more than 37 albums, countless singles, concerts, tours, and show-biz appearances, no one can argue that Neil Diamond is a huge success. But the one thing that had always eluded him was a number-one-ranked album. Until now.

On May 15, 2008, the Billboard Hot 200 listed Diamond's album, Home Before Dark, at number one, marks the first chart-topping album of Diamond's storied career.

By the time I got to work, I was thinking, but what about younger artists and performers, like Tiger Woods? Surely he was born talented! I looked him up on Wikipedia.

According to most sources, Woods was a "child prodigy" In 1978, (at the age of three) he putted against comedian Bob Hope on a television appearance.

As it turns out, he'd been put in more hours on the driving range and the golf course than most hobbyists do in a lifetime by the time he was 14 years old. His famous dad sawed off a club for him at 9 months, and got him a professional coach when he was four.

At age 20 in 1996, Woods became the first golfer to win three consecutive U.S. Amateur titles and won the NCAA golf championship.


Okay, so both of these guys were dang hard workers. I guess I'd better quit whining and get back to work! :-)

Have a great day!

-Paula

Monday, May 12, 2008

American Idol, EBay and Other and Tales of Rampant Capitalism and Democracy

Last Friday, while driving around Salt Lake City, (where we live) my husband and I saw huge banners and signs on businesses congratulating David Archuleta, the American Idol finalist who is also a high school student at Murray High School. Traffic was tied up all over town by cars with orange balloons and pedestrians with orange T-shirts emblazoned with David’s name and slogans of support. 


They had a pep rally at the high school, a hot air balloon ride to a nearby stadium where David sang and was presented with awards and basically adored by his millions of screaming fans.


The best part of this story is that David seems like such a nice, ordinary kid.  When Ryan Seacrist asked him to join the group he thought was “safe” from elimination from the show, this young gentleman sat down right there on the stage rather than pass judgment on his fellow contestants. 


This is a purely human story, with purely human characters. But what makes this possible is the technology that allows millions of Americans to cast votes, real time, to make their opinions heard.  I think people probably have more faith in the system that tallies votes for American Idol than they have for the system that elects our presidents – probably because the system is so transparent and so immediate.


More than 30 million votes are cast, and although there are some problems (people can vote as many times as they can push the right buttons on their cell-phones during a 2-hour voting period) people apparently get a big charge out of having a say.


John and I experimented last summer with eBay, we sold a mobile home that John had inherited and a lot of used books that were taking up too much space.   In three months we became PowerSellers and we were thrilled to rack up the 158 positive points on our feedback profile.  All of our feedback is 100% positive, by the way – which is very hard to do – imagine meeting 158 random people and making ALL of them happy!)  We earned a cute little turquoise star and really feel like we’ve accomplished something worthwhile, when really all we did was clear some space in our basement and make some new acquaintances.

 

The great thing about eBay is that technology allows it to be so transparent and immediate.  You can see, real time, who has the thing you’re wanting to buy. You can find out how long the seller has been selling, and you can see how people rate their transaction with that seller.  You can see the prices change as people cast bids.

 

Technology makes it possible to gauge public opinion on any topic. You post your reactions on forums on any topic – from American Idol to EBay to the current political situation in Darfur to the Presidential Election.

 

How can this help your business? 

According to Charlene Li in her book Groundswell: Winning in a World Transformed by Social Technologies  you can very powerfully use social networks and related technologies (YouTube, blogs, social networking sites, podcasts, etc.) to reach new consumers, address consumer problems and objections, and place your product or service right where it’s needed when people are most ready to make a purchasing decision.

 

In about fifteen minutes, without spending any money, you can review your Customer Relationship Management systems and processes – Our CRM Demystified – Customer Relationship Management isn’t Magic  article can spark the thought that will let you harness immediate feedback and transform your business!  


Let us know what you've tried and what's worked for you. 


Best wishes, (and Happy Monday!) 


-Paula